About Mujo

THE MUJO PHILOSOPHY

MUJO is a Japanese Zen concept based on the aesthetics of lightness and transience. It's the art of living naturally, carefree, free of excessive weight, with security and ease. Not necessarily having a lot of money, but spending it with style and refinement, using what you have with taste. To move gracefully in the world of non-things. MUJO elegance means knowing who you are, being at peace with yourself and living on the bangs of a society that's always in a hurry, bogged down in excess, overabundance and the multiplicity of tasks to be accomplished. It means eliminating all the cumbersome details from your life. It also means being self-sufficient in the knowledge that you can live gracefully without expecting anything in return. (Inspired by Dominique Loreau's book, L'Art de l'essentiel) 

MUJO: A minimalist travel wardrobe

At MUJO, we offer quality pieces inspired by the slow fashion and slow living movements. Each garment is designed to be comfortable, elegant, minimalist, versatile, high-performance, durable and perfect for every figure, which explains our one-size-fits-all sizing.

We favor natural materials, certified eco-responsible for their performance and low environmental footprint. Our “on-demand” production also enables us to produce only the items we sell.

Conceptualized in Montreal, Canada, each item is handmade in a small family workshop in Bali (where the idea of creating MUJO was born), an ethical environment for the workers.

Buying MUJO means choosing quality over quantity, durability over ephemerality, without neglecting style. It means expressing your creativity through a garment that matches your values.

Discover our collections

ISA C. ECO-CREATOR OF MUJO AND NLP COACH

With MUJO, I am passionate about inspiring and guiding you to simplify your wardrobe and, consequently, your daily life. Beyond that, I aim to lead you towards a more ecological, humane, ethical, and meaningful lifestyle. My wish is to help you live each day as a new adventure and an endless journey, to savor every moment of life's journey, and above all, to create a life that reflects who you are, in harmony with the seasons.

I am Isabelle, a Slowpreneur, coach, and traveler passionate about fashion and well-being. My journey has led me to transformative experiences in India and Bali. These adventures inspired me to adopt a nomadic, simple, and environmentally respectful lifestyle. I have had the privilege of sharing my life between Bali and Quebec for over 5 years, allowing me to immerse myself in this culture and its art of living in harmony with nature and mindful slowness.

It is through this quest for Simplicity and Mindful Slowness that I created MUJO, a line of eco-friendly travel and renewal clothing in collaboration with a family-run manufacturer in Bali. Discover my adventure, my quest for MUJO via our blog.

Read here about her adventure towards the quest of MUJO.

For me, each piece of clothing is an expression of our identity, values, and mood!

Alongside MUJO, I have also created a Slowpreneur coaching program titled Create Yourself: From Contraction to Rebirth. This program helps us first slow down, then reinvent ourselves, and finally embody our creative genius to monetize it with heart, allowing you to slow down through slowpreneurship and embodied branding.

Whether through my coaching program or my clothing, I aspire for you to develop a better relationship with yourself, your body, others, money, and time, because I deeply believe that everything is relational. I place great importance on these relationships and prioritize them because they are my greatest source of support, joy, and love in life.

With a Bachelor's degree in Fashion Marketing and a Post-Master's certification in Neuro-Linguistic Programming (CQPNL), both in the corporate and personal sectors, I have over 20 years of experience in business development within the fashion and media industries. My deep quest for meaning has led me to read hundreds of personal development books and participate in numerous transformative retreats and trainings worldwide.

My current ambition is to inspire you to develop your authenticity, achieve ecological and ethical coherence, and adopt a minimalist lifestyle where everyone finds their IKIGAI, this precious Japanese concept.

Remember: "The greatest traveler is not the one who has made ten times the tour of the world, but the one who has made a single time the tour of himself." - Gandhi 🌿✨

So, are you ready to slow down together to propel yourself and live your life on your own terms? Join me on this adventure! 🤍🌸

Live your life by your own design 🌿

MUJO love, 

Isa C. xx